Scrum increases the emphasis on assessing and driving business value through close collaboration with the delivery team. The Scrum Product Owner establishes the interaction between the business and the delivery team that is so essential to increasing productivity within an Agile organization. Product Owners who assume this crucial role have the ability to guide the team and the process to gain the full benefit of Agile delivery.

When the capabilities of the Product Owner are optimized, an Agile team will experience immediate benefits that lead to improved effectiveness and customer satisfaction as well as increased return on investment (ROI).

* Boost Product Owner capabilities
* Optimize Agile teams
* Increase Scrum functionality
* Enhance planning and scheduling
* Gain practical, proven techniques
* Improve estimating skills and results
* Maximize delivery capabilities
* Reduce risk
* Improve ROI
* Leverage proven experience
* Obtain thought-leader guidance and insight